Northwood in Worth County, Iowa — The American Midwest (Upper Plains)
Watts Service Station
Jefferson Highway Historic Site
AE Hanson opened this gas station in 1925. The location along the Jefferson Highway and the fancy canopy drew in travelers which insured its success. In 1929 the Watts family purchased the station and leased it to the Standard Oil Company. The lubrication room was added in 1944. In later years the station was under various lessors, the last being Bob's Deep Rock in the 1970's.
Erected by Deep Rock Consulting and Jefferson Highway Association.
Topics and series. This historical marker is listed in these topic lists: Industry & Commerce • Roads & Vehicles. In addition, it is included in the Jefferson Highway series list. A significant historical year for this entry is 1925.
Location. 43° 26.599′ N, 93° 13.089′ W. Marker is in Northwood, Iowa, in Worth County. It is on 10th Street South (U.S. 65) north of 1st Avenue South, on the right when traveling north. Touch for map. Marker is at or near this postal address: 98 10th St S, Northwood IA 50459, United States of America. Touch for directions.
Regionally, this marker is in North Iowa. It is also in the American Midwest and in the Corn Belt. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture and also the Louisiana Purchase.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Swensrud School (within shouting distance of this marker); Former Worth County Courthouse, 1880 (within shouting distance of this marker); Worth County Courthouse Cannon (about 400 feet away, measured in a direct line); First National Bank (about 500 feet away); Paramount Building (about 500 feet away); Hunter Building (about 500 feet away); Index Building (about 500 feet away); Amundson-Grosland Building (about 500 feet away). Touch for a list and map of all markers in Northwood.
Credits. This page was last revised on October 28, 2026. It was originally submitted on October 28, 2026, by Jason Voigt of Glen Carbon, Illinois. This page has been viewed 15 times since then. Photos: 1, 2. submitted on October 28, 2026, by Jason Voigt of Glen Carbon, Illinois.

