Berkeley in Alameda County, California — The American West (Pacific Coastal)
Howard Automobile Company
Frederick Reimers, Architect, 1930, Hayashida Architects, 2006
— Renovations for the Buddhist Churches of America, Jodo Shinshu Center —
designated in 1983
Architect Frederick Reimers designed many Period Revival houses, as well as schools and other commercial buildings in the Moderne style. Five unequal show-window bays are framed by fluted pilasters of reinforced concrete rising to scrolled, fountain-like capitals. Metal grills, scroll, and doors in Art Deco-relief patterns further embellish the building.
Erected 2007 by Berkeley Historical Plaque Project.
Topics and series. This historical marker is listed in these topic lists: Architecture • Industry & Commerce • Notable Buildings • Roads & Vehicles. In addition, it is included in the Art Deco series list. A significant historical year for this entry is 1983.
Location. 37° 52.003′ Touch for map. Marker is at or near this postal address: 2140 Durant Avenue, Berkeley CA 94704, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Tupper & Reed Building (about 700 feet away, measured in a direct line); Morse Block (about 700 feet away); Berkeley Public Library (approx. 0.2 miles away); Davis-Byrne Building (approx. 0.2 miles away); Berkeley City Club (approx. 0.2 miles away); Barker Building (approx. 0.2 miles away); McCreary-Greer House (approx. 0.2 miles away); William Keith (1836-1911) (approx. 0.2 miles away). Touch for a list and map of all markers in Berkeley.
Also see . . .
1. Charles S. Howard - Buick Salesman of the Century - Pre War Buick. (Submitted on April 11, 2012, by Barry Swackhamer of Brentwood, California.)
2. Howard Automobile Co. Showroom - Berkeley Landmarks. A delightful example of the Art Deco style, the unique structure was built for Charles Howard, owner of the famous racehorse Seabiscuit, whose name graces Laura Hillenbrand’s best-selling book and the movie based on the book. (Submitted on April 11, 2012, by Barry Swackhamer of Brentwood, California.)
Credits. This page was last revised on February 18, 2021. It was originally submitted on April 11, 2012, by Barry Swackhamer of Brentwood, California. This page has been viewed 695 times since then and 59 times this year. Photos: 1, 2, 3, 4. submitted on April 11, 2012, by Barry Swackhamer of Brentwood, California. • Syd Whittle was the editor who published this page.