New Glasgow in Pictou County, Nova Scotia — The Atlantic Provinces (North America)
Viola Desmond
Educator, Entrepreneur, Human Rights Activist
Mrs. Viola Irene (Davis) Desmond was born on July 6, 1914 in Halifax, Nova Scotia, to James and Gwendolyn Davis. Viola was one of 15 siblings who grew up in and around the city area. After graduating from Bloomfield High School with excellent marks, she became a teacher and taught school for nearly two years.
Motivated by her families' entrepreneurial success as Halifax barbers and the inspirational leadership of United States black hair products businesswomen Madam C. J. Walker, Viola became a student of Ms. Walker's school in New York and graduated as a beautician and hair culturist.
Viola returned to Halifax where she opened her business "Desmond's Beauty School". Her entrepreneurial spirit blossomed and she became a well known business name throughout the Atlantic provinces.
"Desmond's original class had 15 black female students from all over Atlantic Canada. By all accounts, Desmond was ahead of her time, making inroads not only as a woman but as a black woman. It was in the 40's, she had her own business, she bought a car, was taught to drive, these were things that were foreign to most women."
The Chronicle Herald Saturday March 6, 2010
On November 8, 1946, while traveling back from a business trip to Sydney, Nova Scotia, Viola incurred some automobile problems and had to stay in New Glasgow overnight. While waiting she decided to go to the local theatre to watch a movie. Not knowing that the theatre operated under segregation seating, she proceeded to sit in the "whites only" section. Advised by the usher that her ticket was for upstairs, Viola offered to pay the difference but was told by the cashier that she was "not permitted to sell tickets to you people."
Viola returned to the whites only section and was eventually forcibly removed by the police and theatre manager, thrown in jail, where she spent a very uncomfortable night.
The next morning Viola appeared in court, was denied her rights and charged with defrauding the Nova Scotia government of one penny and fined $26. Advised to challenge this injustice and sue the theatre manager, Viola fought for almost a year to have the charges eventually quashed by the Supreme Court. The four judges ruled against her because Viola's lawyer missed the time limit for filing the appeal.
Viola's
courage and dignity during this incident and in the face of a great social injustice would change the course of history. Viola's action, determination and spirit for social justice would go on to help create awareness of segregation and improve human rights, locally, provincially, nationally and internationally. The Town of New Glasgow salutes and honours Viola Desmond as a leader, social activist and champion of human rights.
Her Honor Mayann E. Francis, O.N.S., DHumL, Lieutenant Governor of Nova Scotia;
Councillor Clyde Fraser, Chair, New Glasgow Heritage Committee,
August 16, 2010 in conjunction with the 2010 New Glasgow Black Gala Homecoming
Interpretive Panel Design - Ashton Creative Design, Bridgeville, Pictou County
Erected 2010 by New Glasgow Heritage Committee.
Topics. This historical marker is listed in these topic lists: Civil Rights • Education • Industry & Commerce • Women. A significant historical date for this entry is July 6, 1914.
Location. 45° 35.3′ N, 62° 38.633′ W. Marker is in New Glasgow, Nova Scotia, in Pictou County. It is on Archimedes Street (Nova Scotia

Photo Courtesy of Effective Publishing
3. Marker detail: James and Gwendolyn Davis
"My sister Viola had drive for learning, at an early age she was an avid reader, poring over school girl books and journals. The foundation of her character came from our Mom and Dad who gave her the ethics of hard work and fairness. She loved giving her clients the care, service and respect they deserved."
—2010 Interview, Mrs. Wanda Robson (Viola's Sister)
—2010 Interview, Mrs. Wanda Robson (Viola's Sister)
Regionally, this marker is on Nova Scotia’s Sunrise Trail. It is also in the Maritimes and in Atlantic Canada. Globally, it is in the North Atlantic Region, North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once a British colony, the Viceroyalty of New France, and Acadia.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Glasgow Scotland (a few steps from this marker); New Glasgow Heritage (within shouting distance of this marker); New Glasgow Town Bell (within shouting distance of this marker); George Frederick Cameron (about 90 meters away, measured in a direct line); Industrial Centre Lofts (about 120 meters away); Laurie Peace Park (about 120 meters away); New Glasgow D-Day Memorial

Courtesy of Effective Publishing
4. Marker detail: Graduating Class of The Desmond Studio of Beauty Culture, 1947
The Clarion July 2, 1947
Beauty School Graduation
The list of graduates included: Joyce Dean, Dartmouth, N. S. • Verna Skinner, Halifax, N. S. • Rachel Goodridge, Halifax, N. S. • Rose Gannon, Halifax, N. S. • Evelyn Bryan, Halifax, N. S. • Helen Flint, Montreal, P. Q. • Madeline Grosse, Cherrybrook, N. S • Helen Gibson, Springhill, N. S. • Hernadine Hampden, Halifax, N. S. • Vivian Jackson, Halifax, N. S. • Dilma Joseph, Amherst, N. S. • Ruth Jackson, Halifax, N. S. • Enid Parsons, Lucasville, N. S. • Geraldine States, Halifax, N. S. • Elsie Stevens, St. John, N. B.
The Desmond School is operated by Mrs. Viola Desmond who is the instructress and founder. She is a graduate of several American Beauty Schools.
Also see . . . Viola Desmond. Desmonds courageous refusal to accept an act of racial discrimination provided inspiration to later generations of Black persons in Nova Scotia and in the rest of Canada. In December 2016, the Bank of Canada announced that Viola Desmond would be the first Canadian woman to be featured by herself on the face of a banknote — the $10 note released on 19 November 2018. Viola Desmond was named a National Historic Person by the Canadian government in 2018. (Submitted on January 24, 2020, by Cosmos Mariner of Cape Canaveral, Florida.)

Courtesy Communications Nova Scotia, April 15, 2010
6. Marker detail: Posthumous Full Pardon
”On behalf of the Nova Scotia government I sincerely apologize to Mrs. Viola Desmond's family and to all African- Nova Scotians for the racial discrimination she was subjected to by the justice system in November 1946.”
—Premier Darrell Dexter, April 15, 2010
Left to Right: Wanda Robson, youngest sister of Viola Desmond; Nova Scotia Premier The Honourable Darrell Dexter; The Honourable Percy Paris, Minister, Office of African Nova Scotia Affairs; The Honourable Ross Landry, Nova Scotia Minister of Justice and Her Honour Mayann E. Francis, O.N.S., DHumL, Lieutenant Governor of Nova Scotia.
—Premier Darrell Dexter, April 15, 2010
Left to Right: Wanda Robson, youngest sister of Viola Desmond; Nova Scotia Premier The Honourable Darrell Dexter; The Honourable Percy Paris, Minister, Office of African Nova Scotia Affairs; The Honourable Ross Landry, Nova Scotia Minister of Justice and Her Honour Mayann E. Francis, O.N.S., DHumL, Lieutenant Governor of Nova Scotia.

Photographed by Cosmos Mariner
7. Marker detail: Grant of Free Pardon
WHEREAS Viola Irene Davis Desmond, born July 6, 1914, was convicted of an offence contrary to s. 8(8) of the Theatres, Cinematographs, and Amusements Act, R.S.N.S., 1923, c. 162 on November 8, 1946;
AND WHEREAS Viola Irene Davis Desmond passed away on February 7, 1965;
AND WHEREAS it is considered desirable that Viola Irene Davis Desmond be posthumously granted a Free Pardon from that offence;
NOW THEREFORE it is hereby ordered by virtue of the powers in me vested in the exercise of the Royal Prerogative of Mercy we do hereby grant a FREE PARDON to VIOLA IRENE DAVIS DESMOND from conviction entered on November 8, 1946 for an offence contrary to s. 8(8) of the Theatres, Cinematographs, and Amusements Act, R.S.N.S., 1923, c. 162.
IN TESTIMONY WHEREOF we have caused these Our Letters to be made Patent and the Great Seal of Nova Scotia to be hereunto affixed.
Her Honour, The Honourable Mayann E Francis
Lieutenant Governor of Nova Scotia
AND WHEREAS Viola Irene Davis Desmond passed away on February 7, 1965;
AND WHEREAS it is considered desirable that Viola Irene Davis Desmond be posthumously granted a Free Pardon from that offence;
NOW THEREFORE it is hereby ordered by virtue of the powers in me vested in the exercise of the Royal Prerogative of Mercy we do hereby grant a FREE PARDON to VIOLA IRENE DAVIS DESMOND from conviction entered on November 8, 1946 for an offence contrary to s. 8(8) of the Theatres, Cinematographs, and Amusements Act, R.S.N.S., 1923, c. 162.
IN TESTIMONY WHEREOF we have caused these Our Letters to be made Patent and the Great Seal of Nova Scotia to be hereunto affixed.
Her Honour, The Honourable Mayann E Francis
Lieutenant Governor of Nova Scotia
Credits. This page was last revised on February 26, 2025. It was originally submitted on January 21, 2020, by Cosmos Mariner of Cape Canaveral, Florida. This page has been viewed 2,365 times since then and 270 times this year. Photos: 1. submitted on January 23, 2020, by Cosmos Mariner of Cape Canaveral, Florida. 2, 3, 4, 5, 6, 7, 8. submitted on January 24, 2020, by Cosmos Mariner of Cape Canaveral, Florida.



