San Simeon in San Luis Obispo County, California — The American West (Pacific Coastal)
Hearst Ranch
This family ranch began in 1865, when George Hearst bought nearly 50,000 acres of the Piedra Blanca Rancho (named by Spanish explorers for its white rocks) from Jose de Jesus Pico, who was granted the land in 1840 by Mexican Governor Juan Bautista Alvarado. It has been an operating cattle ranch since that time. Over the years, the family expanded and contracted different adjoining properties bringing it to its current size of about 83,000 acres.
The family takes great pride in this property and it is maintained to the highest of standards. The size, high quality the rangeland as well as the extremely diverse assemblage of plants and animals is what makes this ranch unique and a jewel of Californias Central Coast.
The Hearst Ranch reaches from the inland mountains down to the ocean where it extends along 18 miles of scenic, pristine coastline. This 130-square mile property contains most ecosystems in California and is home to more than one thousand plant and animal species.
With its partners the American Land Conservancy, the California Range Land Trust and State of California, a historic conservation agreement was cemented into history on February 18, 2005. This agreement ensures that the ranchs conservation values - its agricultural productivity, biodiversity and scenic vistas and coastlines - are perpetually conserved.
Erected 2019 by Native Sons of the Golden West and Native Daughters of the Golden West. (Marker Number 142-14.)
Topics and series. This historical marker is listed in these topic lists: Agriculture • Environment. In addition, it is included in the Native Sons/Daughters of the Golden West series list. A significant historical year for this entry is 1865.
Location. 35° 38.639′ N, 121° 11.488′ W. Marker is in San Simeon, California, in San Luis Obispo County. It can be reached from Slo San Simeon Road. The monument is located inside the fenced picnic area by the parking lot next to historic Sebastians Store (currently Hearst Ranch Winery wine tasting). Touch for map. Marker is at or near this postal address: 430 Slo San Simeon Rd, San Simeon CA 93452, United States of America. Touch for directions.
Regionally, this marker is on Central Coast and specifically on the Coast Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexicos Alta California.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Sebastian Store (within shouting distance of this marker); Shore Whaling in San Simeon (approx. 0.2 miles away); From Whaling to Whale Watching (approx. 0.2 miles away); Catching a Whale (approx. 0.2 miles away); Turning Whale Blubber Into Valuable Oil (approx. 0.2 miles away); History of San Simeon Bay (approx. Ό mile away); San Simeon Bay is a Special Place (approx. Ό mile away); Hearst San Simeon State Historical Monument (approx. 0.6 miles away). Touch for a list and map of all markers in San Simeon.
Related marker. Click here for another marker that is related to this marker.
Credits. This page was last revised on April 10, 2026. It was originally submitted on November 9, 2020, by James King of San Miguel, California. This page has been viewed 351 times since then and 38 times this year. Photos: 1, 2. submitted on November 9, 2020, by James King of San Miguel, California. 3, 4. submitted on April 10, 2026, by Jason Voigt of Glen Carbon, Illinois. • Syd Whittle was the editor who published this page.



