Marker Logo
THE HISTORICAL
MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
Manhattan Beach in Los Angeles County, California — The American West (Pacific Coastal)
 

Bruce’s Beach Park

 
 
Bruce’s Beach Park Marker image. Click for full size.
Photographed by Craig Baker, May 29, 2023
1. Bruce’s Beach Park Marker
Inscription.
After being turned away from other coastal cities, Willa and Charles Bruce purchased property along the Strand in Manhattan Beach to create a beach resort for the area’s Black community on February 19, 1912. By 1916, the resort known as “Bruce’s Beach” was a thriving fixture for visiting Blacks, with a restaurant, dancehall, changing rooms, and showers.

Soon after, several other Black families purchased property and built homes in the area where this park is now, including Major George Prioleau and Mrs. Ethel Prioleau, Elizabeth Patterson, Mary R. Sanders, Milton and Anna Johnson, John McCaskill and Elzia L. Irvin, and James and Lulu Slaughter.

Unfortunately, not everyone in Manhattan Beach welcomed the Bruces’ enterprise and its crowds of Black patrons in that era of Jim Crow and racial segregation.

The Bruces, their patrons, and the other Black property owners in the area faced harassment, intimidation, and discrimination by some, including City Hall. The purpose of these actions was to make Manhattan Beach inhospitable to Black residents and visitors.

Enough White residents ultimately pressured
Paid Advertisement
Click or scan to see
this page online
the City Council to exercise its power of eminent domain to acquire the land for use as a public park. The City condemned the properties of the Bruces, Prioleaus, Johnsons, Patterson, and Sanders. Twenty-five White-owned properties that sat undeveloped among the Black-owned properties were condemned as well.

The City’s action at the time was racially motivated and wrong. Today, the City acknowledges, empathizes, and condemns those past actions. We are not the Manhattan Beach of one hundred years ago. We reject racism, hate, intolerance, and exclusion.

This park is named in memory of Bruce’s Beach and in recognition of Manhattan Beach’s next one hundred years as a city of respect and inclusion.

old marker text:
In 1912, Mr. George Peck, one of our community's co-founders, made it possible for the beach area below this site to be developed as Bruce's Beach, the only beach resort in Los Angeles County for all people. Charles and Willa Bruce were the African American entrepreneurs who settled here, thus the name Bruce's Beach. This two-block neighborhood was home to several minority families and was condemned
Bruce’s Beach Park and Marker image. Click for full size.
Photographed by Craig Baker, May 29, 2023
2. Bruce’s Beach Park and Marker
through eminent domain proceedings commenced in 1924. Those tragic circumstances reflected the views of a different time.

The land was referred to as City Park and Beach Front Park and later named Bayview Terrace Park through a community contest in 1962.

The park was designated Parque Culiacan on March 16, 1974 at the time of a visit from representatives of our first sister city.

The Manhattan Beach City Council renamed the park as Bruce's Beach in July 2006, commemorating our community's understanding that friendship, goodwill and respect for all begins within our own boundaries and extends to the world community. All are welcome.
 
Erected 2023 by City of Manhattan Beach.
 
Topics. This historical marker is listed in these topic lists: African AmericansCivil RightsParks & Recreational Areas.
 
Location. 33° 53.672′ N, 118° 24.909′ W. Marker is in Manhattan Beach, California, in Los Angeles County. It is at the intersection of Highland Avenue and 27th Street, on the right when traveling east on Highland Avenue. Touch for map. Marker is at
Old Marker image. Click for full size.
Photographed by Craig Baker, 2017
3. Old Marker
or near this postal address: 2600 Highland Ave, Manhattan Beach CA 90266, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles and in the Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within 3 miles of this marker, measured as the crow flies: The History of Bruce’s Beach (about 600 feet away, measured in a direct line); Manhattan Beach Pier (approx. 0.7 miles away); Former Site Of The La Mar Theatre (approx. ¾ mile away); Beach Cottage (approx. 1.8 miles away); Dockweiler Hang Gliding Center (approx. 2 miles away); Francis Miyosaku Uyematsu (approx. 2 miles away); The Metropolitan Theater (approx. 2.4 miles away); Site of The Courthouse, City Jail, Police and Fire Station (approx. 2.4 miles away). Touch for a list and map of all markers in Manhattan Beach.
 
Regarding Bruce’s Beach Park. On
Old Marker image. Click for full size.
Photographed by Craig Baker, 2017
4. Old Marker
April 9, 2021, the County of Los Angeles announced plans to return Bruce's Beach to the descendants of Charles and Willa Bruce. On June 28, 2022, this action was approved. The County began leasing the property for $413K/year, and reached an agreement to purchase it for $20 million in 2023.
In 2022 the County installed a new interpretive sign at their lifeguard headquarters next to the park. See: Other Nearby Marker - The History of Bruce’s Beach.
In March 2022 the city approved new language for a replacement plaque in Bruce’s Beach Park. The plaque was installed in 2023. It was stolen in 2024, and replaced the same year.
 
Original Marker - Sister City park image. Click for full size.
courtesy City of Manhattan Beach, 2005
5. Original Marker - Sister City park
 
 
Credits. This page was last revised on May 4, 2024. It was originally submitted on April 9, 2021, by Craig Baker of Sylmar, California. This page has been viewed 1,085 times since then and 55 times this year. Photos:   1. submitted on January 4, 2023, by Craig Baker of Sylmar, California.   2. submitted on May 28, 2023, by Craig Baker of Sylmar, California.   3, 4. submitted on April 9, 2021, by Craig Baker of Sylmar, California.   5. submitted on January 4, 2023, by Craig Baker of Sylmar, California. • J. Makali Bruton was the editor who published this page.
m=170564

CeraNet Cloud Computing sponsors the Historical Marker Database.
This website earns income from purchases you make after using our links to Amazon.com. We appreciate your support.
Paid Advertisement
Jul. 8, 2026