Sweet Auburn in Atlanta in Fulton County, Georgia — The American South (South Atlantic)

Haugabrooks Funeral Home

364 Auburn Avenue

— Martin Luther King, Jr., National Historic Site —

Haugabrooks Funeral Home Marker image. Click for full size.

Photographed by Duane and Tracy Marsteller, November 20, 2021

1. Haugabrooks Funeral Home Marker

Inscription. With $100 in cash and a $200 loan, Geneva Moton Haugabrooks opened Haugabrooks Funeral Home in 1929 and became a successful leader in Atlanta's business world. She contributed and raised funds and actively participated in civic, religious, and charitable organizations, including Wheat Street Baptist Church, Atlanta Negro Voters League, and National Association for the Advancement of Colored People. A close friend, Mabel Sullivan, established a private elementary school and named it Haugabrooks Academy.

[Geneva Haugabrooks has] been inspiration … for all good things in this city — from movement, to church, to voter registration, YMCA, politics, and … God's children in the streets and alleys.… — Andrew Young

Caption: Geneva Haugabrooks (center) and her funeral home staff, 1940.

Erected by National Park Service, U.S. Department of the Interior.

Topics. This historical marker is listed in these topic lists: African Americans • Charity & Public Work • Industry & Commerce • Women. A significant historical year for this entry is 1929.

Location. 33° 45.334′ N, 84° 22.539′ W. Marker is in Atlanta, Georgia, in

Paid Advertisement

Click or scan to see
this page online

Fulton County. It is in Sweet Auburn. It is on Auburn Avenue NE 0.1 miles west of Jackson Street NE, on the right when traveling west. Touch for map. Marker is at or near this postal address: 364 Auburn Ave NE, Atlanta GA 30312, United States of America. Touch for directions.

Regionally, this marker is in Georgia’s Piedmont.

It is also in the American South

and specifically in the Deep South.

Globally, it is in the North Atlantic Region,

North America,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds itself in what was once the territory of the Mississippian Culture,

one of the original Thirteen Colonies,

one of the Confederate States of America,

and the Antebellum South.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Wheat Street Baptist Church (within shouting distance of this marker); Cox Brothers Funeral (within shouting distance of this marker); Heyday of Auburn Avenue (about 300 feet away, measured in a direct line); Religious and Fraternal Institutions (about 300 feet away); Prince Hall Masonic Building (about 300 feet away);

Photographed by Duane and Tracy Marsteller, November 20, 2021

2. Haugabrooks Funeral Home Marker

Auburn Avenue Branch (about 300 feet away); Alice Dugged Cary (about 400 feet away); Ebenezer Baptist Church Heritage Sanctuary (about 400 feet away). Touch for a list and map of all markers in Atlanta.

Another marker is no longer nearby. Auburn Avenue Branch, Carnegie Library (was about 300 feet away but has been confirmed missing).

Regarding Haugabrooks Funeral Home. Geneva Haugabrooks, popularly known as "Mama Haugabrooks," died in 1977 but the business continued to operate well into the 21st century. It closed in 2019 and the building was sold that year to a nonprofit developer, which has turned the former funeral home into meeting space as part of a larger redevelopment project.

Credits. This page was last revised on January 3, 2025. It was originally submitted on November 21, 2021, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 2,661 times since then and 224 times this year. Photos: 1. submitted on November 21, 2021, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. 2. submitted on November 22, 2021, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.