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St. Augustine Beach in St. Johns County, Florida — The American South (South Atlantic)
 

Civil Rights

— St. Johns County Black Heritage Trail —

 
 
Civil Rights Marker image. Click for full size.
Photographed by Brandon D Cross, September 1, 2025
1. Civil Rights Marker
Inscription. Dr. Robert Hayling, dentist and Lincolnville resident, organized civil rights demonstrations in St. Augustine starting in the early 1960s. One in 1963 involved a group of teenagers arrested for ordering from a "whites only" lunch counter at the St. Augustine Woolworths. Prosecutors offered a plea deal for release of the jailed students in exchange for their promise not to participate in any more protests. Four of the teenagers -JoeAnn Anderson Ulmer, Samuel White, Audrey Nell Edwards, and Willie Carl Singleton - refused and remained incarcerated until Governor Farris Bryant ordered their release in January of 1964.

Dr. Hayling invited Dr. Martin Luther King, Jr. and the Southern Christian Leadership Conference (SCLC) to St. Augustine to assess its potential as a place to lead civil rights demonstrations. They accepted Dr. Hayling's invitation, and while here quickly saw that racial tensions were high. The City of St. Augustine was planning and promoting its 400th anniversary, bringing greater recognition to the area. These two factors led Dr. King to select St. Augustine as the location to bring national attention to the plight of African Americans in the United States.

Dr. King, Dr. Hayling, and others held demonstrations in downtown St. Augustine that included sit-ins, protests, and marches. An incident at the Monson Motor Lodge led to the arrest of Dr. King and 16 rabbis, the largest mass arrest of rabbis in U.S. history.

On June 25th, the St. Augustine Beach Hotel and Pier were the staging area for wade-ins to desegregate beaches. White segregationists led by the Ku Klux Klan planted two Confederate flags, then formed a horseshoe pattern to block integrationists from proceeding into the water from the beach boardwalk. Police with batons and police dogs arrested and jailed about ten members of
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each group. National media chronicled the entire event.

As intended by the SCLC, the protests in St. Augustine - particularly the wade-ins and high-profile arrests - were widely publicized and attracted national and international attention. Occurring as Congress debated the Bill, these events are widely credited with providing the political pressure that led to passage of the Civil Rights Act of 1964.

(captions)
Dr. Hayling, Dr. King and Rev. Ralph Abernathy (seated from left to right) get ready for a news conference in St. Augustine to announce "the beginning of a massive assault on segregation" on June 10, 1964.

This photograph of the Monson Motor Lodge manager pouring muriatic acid in the pool to remove protesting swimmers was on the cover of the New York Times on June 19, 1964.

Images courtesy of The Associated Press

Learn more about civil rights demonstrations in St. Augustine and the local people who participated in this historic moment from the Accord Civil Rights Museum and Freedom Trail.

 
Erected 2025 by St. Johns County Black Heritage Trail.
 
Topics. This historical marker is listed in these topic
Civil Rights Marker image. Click for full size.
Photographed by Brandon D Cross, September 1, 2025
2. Civil Rights Marker
lists: African AmericansCivil RightsLaw Enforcement. A significant historical month for this entry is May 1964.
 
Location. 29° 51.397′ N, 81° 15.939′ W. Marker is in St. Augustine Beach, Florida, in St. Johns County. It can be reached from A1A Beach Boulevard 0.1 miles north of 16th Street, on the right when traveling north. Located in front of the St. Augustine Beach Hotel. Touch for map. Marker is at or near this postal address: 350 A1A Beach Boulevard, Saint Augustine FL 32080, United States of America. Touch for directions.

Regionally, this marker is in First Coast and in Greater Jacksonville. It is also in the American South. Globally, it is in the North Atlantic Region, North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the territory of the Mississippian Culture, one of the Confederate States of America, and the Antebellum South.

Other nearby markers. At least 8 other markers are within one mile of this marker, measured as the crow flies: Recreation and Fun (here, next to this marker); Time of Transition
Rev. Dr. Martin Luther King, Jr. image. Click for full size.
Public Domain
3. Rev. Dr. Martin Luther King, Jr.
Arrested in St. Augustine, Fl, 1964
(here, next to this marker); Waves of Change (a few steps from this marker); 21st Century (a few steps from this marker); St. Johns County Black Heritage Trail (a few steps from this marker); St. Augustine Beach Wade-Ins (within shouting distance of this marker); Veterans Memorial (approx. 0.8 miles away); Old Spanish Chimney and Well (approx. one mile away). Touch for a list and map of all markers in St. Augustine Beach.
 
Also see . . .
1. Integrating the Monson Motor Lodge Pool in St. Augustine. (Submitted on September 2, 2025, by Brandon D Cross of Flagler Beach, Florida.)
2. St. John’s County Black Heritage Trail. (Submitted on September 2, 2025, by Brandon D Cross of Flagler Beach, Florida.)
 
 
Credits. This page was last revised on September 7, 2025. It was originally submitted on September 2, 2025, by Brandon D Cross of Flagler Beach, Florida. This page has been viewed 70 times since then and 22 times this year. Photos:   1, 2, 3. submitted on September 2, 2025, by Brandon D Cross of Flagler Beach, Florida. • Bernard Fisher was the editor who published this page.
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Jul. 16, 2026