Plainsboro in Middlesex County, New Jersey — The American Northeast (Mid-Atlantic)

Burial site of "Elsie"

The Borden Cow

— A celebrated advertising trademark —

Burial site of "Elsie" Marker image. Click for full size.

Photographed By Deb Hartshorn, September 22, 2010

1. Burial site of "Elsie" Marker

Inscription. Click to hear the inscription.

Elsie, a purebred Jersey cow with enormous brown eyes was chosen to be the advertising symbol for the Borden Company. This became one of the best known and most successful icons in the history of American marketing.

Elsie was featured at the Borden Company's exhibit "Dairy World of Tomorrow" at the 1939-40 New York World's Fair. Elsie and her chain of daisies quickly became one of the the star attractions of the Fair.

Elsie will be remembered as one of the most celebrated residents of Walker Gordon Farm.

Topics. This historical marker is listed in these topic lists: Agriculture • Animals • Cemeteries & Burial Sites • Entertainment.

Location. 40° 19.969′ N, 74° 36.724′ W. Marker is in Plainsboro, New Jersey, in Middlesex County. Marker can be reached from Heron Court. Located at a gazebo on a walking path in a housing development next to "You'll Do Lobelia" Marker. Touch for map. Marker is in this post office area: Plainsboro NJ 08536, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within 3 miles of this marker, measured as the crow flies. You'll Do Lobelia (here, next to this marker); J.V.B. Wicoff Elementary School

Paid Advertisement

Click on the ad for more information.
Please report objectionable advertising to the Editor.

Click or scan to see
this page online

(approx. one mile away); Scudders Mills (approx. 1.2 miles away); The Canal Dug By Irishmen (approx. 1.2 miles away); Martian Landing Site (approx. 1.4 miles away); John Witherspoon (approx. 2.6 miles away); Washington’s Route from Princeton to Morristown (approx. 2.7 miles away); Bainbridge House (approx. 2.7 miles away). Touch for a list and map of all markers in Plainsboro.

Also see . . . Elsie the Cow. (Submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey.)

Burial site of "Elsie" Marker at the MOO-memorial image. Click for full size.

Photographed By R. C., August 19, 2014

2. Burial site of "Elsie" Marker at the MOO-memorial

The Elsie the Borden cow MOO-memorial is a bit difficult to read due to the choice of stone and type.

Burial site of "Elsie" Marker on the right. You'll Do Lobelia Marker is on the left. image. Click for full size.

Photographed By Deb Hartshorn, September 22, 2010

3. Burial site of "Elsie" Marker on the right. You'll Do Lobelia Marker is on the left.

Reflection Pavilion at the Elsie the Borden Cow "MOO-morial" image. Click for full size.

Photographed By R. C., August 19, 2014

4. Reflection Pavilion at the Elsie the Borden Cow "MOO-morial"

Credits. This page was last revised on June 16, 2016. It was originally submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey. This page has been viewed 1,356 times since then and 125 times this year. Photos: 1. submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey. 2. submitted on August 19, 2014, by R. C. of College Station, Texas. 3. submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey. 4. submitted on August 19, 2014, by R. C. of College Station, Texas. • Syd Whittle was the editor who published this page.