Altavista in Campbell County, Virginia — The American South (Mid-Atlantic)
Hogsheads, Ward's Road, and Batteaux
| | Avoca Museum | |
Enslaved people on this plantation and others nearby would pack hogsheads through a process called "prizing." A structure known as a "prizery" was where a weighted press and human strength were jointly employed to compact tobacco leaves into the great barrels. Enslaved people working in a prizery were able to press 800 pounds of tobacco leaves into one of these barrels, giving a fully-prized hogshead a weight of approximately 1,000 pounds.
After the hogsheads were prized, the barrels were turned over onto their sides so that they could be rolled to their destination. The large, rolling barrels were typically pulled along behind an ox and a mule (working in tandem) down a "roaling road" whilst an enslaved person guided the beasts. In the late eighteenth century, local planter John Ward built a "roaling road" linking this locality with Lynch's Ferry (present-day Lynchburg). The modern US Route 29 between Altavista and Lynchburg roughly follows the same route as "Ward's Road." In fact, the name is still applied to that stretch of road today.
The freight would travel along the roaling road and would eventually arrive at a place where it could be sold and loaded onto river craft called ""batteaux." Batteaux were designed to carry heavy loads along rivers which have a shallow draft. A single batteau was large enough to carry hogsheads, and two batteaux could be lashed together to transport twice as much cargo. Once the tobacco reached a city from which oceangoing vessels could depart, the hogsheads were transferred onto those deep water vessels. From these cities, the barrels were shipped to both domestic and foreign ports. After the hogsheads had been sold and emptied out, they would be dismantled and the wood would be repurposed. The same was often true for the batteaux themselves.
This freight transportation system proved to be the major impetus for the economic development of Campbell and Pittsylvania counties, as well as for many others in the Piedmont regions of Virginia, Maryland, and North Carolina.
Special thanks to Faith Christian Academy student Aiden Lashway for authoring this interpretive panel.
Erected by Avoca Museum.
Topics. This historical marker is listed in these topic lists: African Americans • Agriculture • Industry & Commerce • Roads & Vehicles • Waterways & Vessels.
Location. 37° 7.818′ N, 79° 16.165′ W. Marker is in Altavista, Virginia, in Campbell County. It can be reached from Avoca Lane west of Main Street (Business U.S. 29), on the right when traveling west. The Marker is located on the grounds of the Avoca Museum. Touch for map. Marker is at or near this postal address: 1514 Main Street, Altavista VA 24517, United States of America. Touch for directions.
Regionally, this marker is in the Piedmont and in Central Virginia. It is also in the American South and specifically in the Upper South. Globally, it is in the North Atlantic Region, North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture, one of the original Thirteen Colonies, one of the Confederate States of America, and the Antebellum South.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Smoke House (a few steps from this marker); Herb Garden (a few steps from this marker); Uses for Avoca's Colonial Herb Garden (a few steps from this marker); The John E. Sue M. Jackson Visitor's Center (within shouting distance of this marker); Milk House (within shouting distance of this marker); Civil War Cannon (within shouting distance of this marker); Altavista 9/11 Memorial (within shouting distance of this marker); General James Dearing (within shouting distance of this marker). Touch for a list and map of all markers in Altavista.
Credits. This page was last revised on May 19, 2026. It was originally submitted on May 11, 2026, by C. Ryan Dodson of Danville, Virginia. This page has been viewed 16 times since then. Photos: 1, 2, 3, 4, 5, 6. submitted on May 11, 2026, by C. Ryan Dodson of Danville, Virginia. • Bernard Fisher was the editor who published this page.





